Terms of Service — ETA Marketing Solutions

1. Acceptance of Terms

These Terms of Service ("Terms", "Agreement") constitute a legally binding agreement between ETA Marketing Solutions Private Limited ("Company", "we", "us", or "our"), a private limited company registered under the laws of India, and you ("Client", "you", "your") — whether an individual or a legal entity — governing your access to and use of the website etaseogeo.com (the "Website") and all associated SEO and GEO (Generative Engine Optimisation) services (collectively, the "Services").

By accessing our Website, submitting an audit request form, completing a purchase, or subscribing to any of our plans, you confirm that:

You have read, understood, and agree to be bound by these Terms.
You are at least 18 years of age and have the legal capacity to enter into this Agreement.
If acting on behalf of a company or other legal entity, you have the authority to bind that entity to these Terms.

If you do not agree to these Terms, you must not use our Website or Services.

2. Description of Services

ETA Marketing Solutions Private Limited provides digital marketing services specialising in Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO). Our Services are designed to improve your brand's visibility across traditional search engines (including Google) and AI-driven search platforms (including ChatGPT, Perplexity, and Google AI Overviews).

2.1 Service Packages

We offer the following subscription tiers (subject to change with notice):

SEO Foundation (from $999/month): Technical SEO audit and fixes, on-page optimisation, content creation, and monthly performance reporting.
SEO + GEO Starter (from $1,499/month): All SEO Foundation deliverables, plus GEO content architecture, AI citation building campaigns, AI platform tracking, and monthly AI visibility reporting.
Full GEO Dominance (from $1,999/month): All SEO + GEO Starter deliverables, plus PR-based citation campaigns, AI sentiment monitoring, quarterly deep strategy audits, weekly reporting, and a dedicated account strategist.

2.2 Free AI Visibility Audit

We offer a complimentary AI Visibility Audit to prospective clients. This audit involves analysing up to 15 target queries across AI search platforms and delivering a PDF report within 48 business hours. The free audit is provided as an informational service with no obligation to purchase. We reserve the right to decline audit requests at our discretion.

2.3 Service Modifications

We reserve the right to modify, update, enhance, or discontinue any aspect of our Services at any time. We will provide reasonable notice of material changes. Continued use of the Services after such notice constitutes acceptance of the changes.

2.4 Geographic Scope

Our Services are primarily delivered to clients in the United States and the United Kingdom. We reserve the right to accept or decline service requests from clients in other jurisdictions at our discretion.

3. Subscriptions, Billing, and Payment

3.1 Subscription Model

All Service packages are offered on a month-to-month subscription basis unless otherwise agreed in writing. Subscriptions renew automatically at the end of each billing cycle (every 30 days from the subscription start date) unless cancelled in accordance with Section 3.5.

3.2 Pricing

Prices are as published on our Website at the time of subscription. Prices are stated in USD. GBP pricing is available for UK-based clients upon request. All prices are exclusive of applicable taxes, which shall be borne by you.

We reserve the right to change our subscription prices. We will provide at least 30 days' written notice before any price change takes effect for existing subscribers. Your continued subscription after the price change constitutes acceptance of the new pricing.

3.3 Payment Processing

All payments are processed securely by Stripe, a third-party PCI-DSS Level 1 compliant payment processor. By subscribing, you authorise us to charge your designated payment method on a recurring monthly basis. You represent that you are the authorised holder of the payment method provided.

Payment is due in advance at the start of each billing cycle. Failure to process payment may result in suspension or termination of your Services.

3.4 Taxes

You are responsible for all taxes, levies, duties, and similar governmental assessments of any nature associated with your subscription and use of the Services, including but not limited to value-added tax (VAT), goods and services tax (GST), and sales tax. We will charge applicable taxes where required by law.

3.5 Cancellation by Client

You may cancel your subscription at any time by providing written notice to us at etaseogeo@gmail.com. Cancellations must be submitted at least 5 business days before the next billing date to take effect for that billing cycle. Your subscription will remain active until the end of the current paid billing period, after which no further charges will be made.

Upon cancellation, we will cease delivery of ongoing Services. Any deliverables in progress will be completed and handed over within 14 days of cancellation, subject to payment being current.

3.6 Refund Policy

All subscription fees are non-refundable except as required by applicable law or as expressly stated in these Terms. We do not provide partial refunds for unused portions of a billing period. If you cancel mid-cycle, your Services will continue until the end of the paid period.

Exceptions may be considered at our sole discretion in cases of documented failure to deliver agreed services within the agreed timelines, provided the failure is not attributable to your actions, omissions, or delay in providing required information.

3.7 Disputed Charges

If you believe a charge is erroneous, you must notify us in writing within 30 days of the charge date. We will investigate and respond within 10 business days. Initiating a chargeback without first attempting to resolve the dispute with us directly may result in immediate suspension of Services.

4. Client Obligations and Responsibilities

To enable us to deliver the Services effectively, you agree to:

Provide accurate, complete, and up-to-date information when registering, completing the audit form, and throughout the engagement.
Respond to our requests for information, approvals, access credentials, and feedback within a reasonable timeframe (typically 3-5 business days). Delays caused by your failure to respond may affect delivery timelines, for which we will not be liable.
Grant us necessary access to your website, Google Search Console, Google Analytics, and any other platforms required to deliver the Services. Access credentials must be provided securely.
Ensure all content, materials, data, and assets you provide to us are owned by you or that you have the necessary rights and permissions to use them.
Comply with all applicable laws and regulations in connection with your use of the Services and your business operations.
Not use our Services for any unlawful, fraudulent, or abusive purpose.
Maintain the confidentiality of your account credentials and notify us immediately of any unauthorised access.

5. Intellectual Property

5.1 Our Intellectual Property

The Company owns or licenses all intellectual property rights in and to the Website, including its design, content, software, methodologies, frameworks, processes, and branding (collectively, "Company IP"). These rights include all copyrights, trademarks, trade secrets, and other proprietary rights. Nothing in these Terms transfers any ownership of Company IP to you.

5.2 Deliverables

Upon full payment of all applicable fees, you will own the specific content deliverables created exclusively for you as part of the Services (such as blog posts, landing pages, and reports) ("Client Deliverables"). Ownership does not transfer until all outstanding payments are settled.

The following are expressly excluded from Client Deliverables and remain the exclusive property of the Company:

Our methodologies, frameworks, processes, and internal tools used to create deliverables
Pre-existing Company materials, templates, and proprietary data
Analytics, tracking systems, and reporting platforms
Any third-party tools, software, or platforms used in service delivery

5.3 Licence to Use Your Materials

You grant us a non-exclusive, royalty-free, worldwide licence to access, use, reproduce, and modify your content, data, brand assets, and website materials solely for the purpose of delivering the Services. This licence terminates upon completion or termination of the Services.

5.4 Feedback

Any feedback, suggestions, or ideas you provide to us regarding the Services may be used by us without restriction or compensation to you.

6. Results, Representations, and Disclaimers

6.1 No Guarantee of Results

We provide SEO and GEO services in good faith using best practices and industry expertise. However, we do not and cannot guarantee specific rankings, citation rates, traffic volumes, conversion rates, revenue outcomes, or other performance metrics. Search engine and AI platform algorithms are proprietary and subject to change without notice.

6.2 Performance Benchmarks

Any statistics, case studies, or performance benchmarks referenced on our Website (including average AI citation improvement rates, organic traffic increases, and similar metrics) represent historical results achieved by specific clients and are not guarantees of similar outcomes for your business. Results vary based on industry, competition, website condition, content quality, and many other factors outside our control.

6.3 AI Platform Dependency

Our GEO services depend on the behaviour, algorithms, and policies of third-party AI platforms including ChatGPT (OpenAI), Perplexity AI, and Google AI Overviews. We have no affiliation with or control over these platforms. Changes to these platforms, including changes to how they index, cite, or present information, may affect results. We will use reasonable efforts to adapt our strategies to such changes but are not liable for any impact on Service outcomes.

6.4 Website Condition

Our ability to deliver effective results depends significantly on the technical health, content quality, and historical performance of your website. We are not responsible for limitations caused by pre-existing technical issues, poor content, penalty history, or other factors outside our control.

7. Confidentiality

Each party agrees to keep the other party's confidential information strictly confidential and not to disclose it to any third party without prior written consent, except:

To employees, contractors, or service providers who need the information to perform their duties and who are bound by confidentiality obligations at least as protective as those herein.
As required by applicable law, regulation, or lawful order of a governmental authority.

"Confidential information" means all non-public business, technical, financial, and operational information disclosed by one party to the other, whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential.

This obligation survives termination of this Agreement for a period of 3 years.

8. Limitation of Liability

8.1 Exclusion of Certain Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ETA MARKETING SOLUTIONS PRIVATE LIMITED, ITS DIRECTORS, EMPLOYEES, CONTRACTORS, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, LOSS OF BUSINESS OPPORTUNITY, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

8.2 Cap on Liability

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE SERVICES, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY, OR OTHERWISE, SHALL NOT EXCEED THE TOTAL AMOUNT OF FEES PAID BY YOU TO US IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

8.3 Exceptions

Nothing in these Terms shall exclude or limit our liability for: (a) death or personal injury caused by our gross negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law.

9. Indemnification

You agree to indemnify, defend, and hold harmless ETA Marketing Solutions Private Limited and its directors, officers, employees, contractors, and agents from and against any and all claims, damages, liabilities, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:

Your breach of these Terms or any applicable law or regulation.
Your use of the Services in a manner not authorised by these Terms.
Any content, materials, or data you provide to us, including any third-party claims that such materials infringe any intellectual property, privacy, or other rights.
Your business operations, products, or services.

10. Term and Termination

10.1 Term

This Agreement commences on the date you first subscribe to our Services and continues on a month-to-month basis until terminated in accordance with these Terms.

10.2 Termination by Client

You may terminate this Agreement at any time by cancelling your subscription as described in Section 3.5. Termination does not entitle you to a refund of any prepaid fees.

10.3 Termination by Us

We may suspend or terminate your access to the Services immediately upon written notice if:

You fail to pay any amount due and such failure is not remedied within 7 days of written notice.
You breach any material term of this Agreement and fail to remedy the breach within 14 days of written notice.
You become insolvent, enter administration, or are subject to insolvency proceedings.
We reasonably believe your use of the Services poses a legal, reputational, or security risk to us or third parties.

We also reserve the right to terminate this Agreement with 30 days' written notice for any reason, in which case we will refund any prepaid fees for the unused portion of the current billing period.

10.4 Effect of Termination

Upon termination: (a) all rights and licences granted to you will immediately cease; (b) we will provide final deliverables completed up to the termination date, subject to payment being current; (c) each party will return or destroy the other party's confidential information; and (d) any provisions that by their nature should survive will continue to apply, including Sections 5, 7, 8, 9, and 13.

11. Acceptable Use Policy

You agree not to use our Website or Services to:

Violate any applicable law, regulation, or third-party rights.
Engage in fraudulent, deceptive, or misleading practices.
Promote illegal content, hate speech, harassment, or harmful activities.
Infringe upon the intellectual property rights of others.
Introduce malware, viruses, or other harmful code.
Attempt to gain unauthorised access to our systems or third-party systems.
Use our Services to harm the reputation of the Company or third parties.
Resell, sublicense, or commercially exploit our Services without our prior written consent.

We reserve the right to suspend your account and terminate Services immediately if we determine, in our sole discretion, that you have violated this Acceptable Use Policy.

12. Third-Party Platforms and Tools

Our Services involve the use of third-party platforms, tools, and APIs including but not limited to Google, Stripe, OpenAI, and Perplexity. Your use of these platforms is subject to their respective terms of service and privacy policies. We are not responsible for the availability, accuracy, or reliability of third-party services. Any changes to third-party platforms that affect our ability to deliver Services shall not constitute a breach of this Agreement.

13. Governing Law and Dispute Resolution

13.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions.

13.2 Dispute Resolution

In the event of any dispute arising out of or in connection with these Terms or the Services, the parties shall first attempt to resolve the dispute through good-faith negotiation for a period of 30 days.

If the dispute cannot be resolved through negotiation, it shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996 (India), with the seat of arbitration in Ahmedabad, Gujarat, India. The arbitration shall be conducted by a sole arbitrator mutually agreed upon by the parties, and the proceedings shall be in English.

13.3 Jurisdiction for Court Proceedings

Notwithstanding the arbitration clause above, either party may seek emergency injunctive or interim relief from courts of competent jurisdiction. For any court proceedings not subject to arbitration, the parties submit to the exclusive jurisdiction of the courts of Ahmedabad, Gujarat, India.

13.4 Client Jurisdiction

For clients based in the United Kingdom, nothing in these Terms affects your statutory rights under applicable UK consumer protection legislation. For clients based in the United States, certain state laws may provide additional protections that cannot be waived by contract.

14. General Provisions

14.1 Entire Agreement

These Terms, together with our Privacy Policy and any written service agreement or statement of work, constitute the entire agreement between the parties with respect to the subject matter hereof and supersede all prior or contemporaneous understandings, agreements, representations, and warranties.

14.2 Amendments

We reserve the right to amend these Terms at any time. We will provide at least 14 days' notice of material changes via email or prominent website notice. Your continued use of the Services after the effective date of changes constitutes acceptance of the revised Terms.

14.3 Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of our right to enforce that provision in the future. No waiver of any provision of these Terms will be effective unless made in writing and signed by an authorised representative of the Company.

14.4 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect, and the invalid provision shall be modified to the minimum extent necessary to make it enforceable.

14.5 Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms to a successor entity in the event of a merger, acquisition, or sale of all or substantially all of our assets, with notice to you.

14.6 Force Majeure

Neither party shall be liable for any failure or delay in performance under these Terms to the extent caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemics, government actions, internet outages, cyberattacks, or failure of third-party service providers. The affected party shall promptly notify the other and use reasonable efforts to resume performance.

14.7 Relationship of the Parties

The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, employment, or fiduciary relationship between the parties.

14.8 Notices

All notices under these Terms shall be in writing and sent by email. Notices to us shall be sent to etaseogeo@gmail.com. Notices to you shall be sent to the email address associated with your account. Notices are deemed received upon confirmation of delivery.

15. Contact Information

If you have any questions about these Terms of Service, please contact us:

ETA Marketing Solutions Private Limited
Website: etaseogeo.com
Email: etaseogeo@gmail.com
Operating Markets: United States & United Kingdom

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