Privacy Policy — ETA Marketing Solutions

1. Introduction

ETA Marketing Solutions Private Limited ("Company", "we", "us", or "our") operates the website etaseogeo.com (the "Website") and provides SEO and Generative Engine Optimisation (GEO) services (collectively, the "Services"). We are registered under the laws of India as a private limited company.

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, with whom we share it, how we protect it, and what rights you have in relation to it.

By accessing or using our Website or Services, or by subscribing to any of our plans, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Website and Services immediately.

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide Directly

Full name and job title
Company name and website URL
Business email address
Industry and monthly marketing budget range
Billing name, billing address, and payment details (processed securely via Stripe)
Communications, queries, and correspondence you send us

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain technical data, including:

IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent on pages, and clickstream data
Referring URLs and exit pages
Device identifiers and screen resolution
Cookie data and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third-party sources including:

Payment processors (Stripe) — transaction confirmation and billing status
Analytics providers (e.g., Google Analytics) — aggregated website usage data
Advertising platforms — campaign performance and audience data
Publicly available business directories and professional networking platforms

2.4 Sensitive Information

We do not intentionally collect sensitive personal information such as health data, racial or ethnic origin, religious beliefs, political opinions, or financial account credentials. Please do not submit such information through our Website or in communications with us.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Delivery

To create and manage your account and subscription
To deliver the SEO and GEO services you have purchased
To process payments and manage billing via Stripe
To provide your free AI Visibility Audit upon form submission
To communicate with you about your account, projects, and deliverables
To send monthly performance and AI visibility reports

3.2 Business Operations

To respond to enquiries, support requests, and feedback
To maintain and improve the quality of our Services
To conduct internal analysis and performance monitoring
To comply with legal and regulatory obligations
To detect and prevent fraud, abuse, and security threats

3.3 Marketing and Communications

To send you relevant updates, case studies, and industry insights (with your consent or where we have a legitimate interest)
To personalise our Website and communications to your preferences
To conduct surveys and gather feedback to improve our Services
To run targeted advertising campaigns on third-party platforms

You may opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

4. Legal Basis for Processing Personal Data

For users in the European Economic Area (EEA), United Kingdom, and other applicable jurisdictions, we process your personal data on the following legal bases:

Contract Performance: Processing necessary to fulfil our contractual obligations to you, including delivering subscribed services and processing payments.
Legitimate Interests: Processing for our legitimate business interests, including improving our Services, preventing fraud, and marketing our services to existing clients, where these interests are not overridden by your rights.
Legal Obligation: Processing necessary to comply with applicable laws, regulations, and lawful requests from authorities.
Consent: Where you have provided explicit consent, such as subscribing to marketing communications. You may withdraw consent at any time.

5. Subscription and Payment Processing

Our Services are offered on a subscription basis. We use Stripe, a PCI-DSS compliant third-party payment processor, to handle all payment transactions. The following applies:

We do not store your full credit/debit card number, CVV, or banking credentials on our servers.
Payment data (card number, expiry date, CVV) is transmitted directly to Stripe using secure encryption. Stripe stores and processes this data under their own Privacy Policy and security standards.
We retain only a tokenised reference, the last four digits of your card, card type, and billing address for subscription management and invoicing purposes.
Subscription plans are billed monthly. Cancellations take effect at the end of the current billing cycle. No partial refunds are issued for unused periods unless required by applicable law.
We may use your billing information to send invoices, payment receipts, and renewal reminders.

For full details on how Stripe handles your payment data, please review Stripe's Privacy Policy.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Website. These include:

6.1 Types of Cookies We Use

Strictly Necessary Cookies: Essential for the Website to function correctly. These cannot be disabled.
Performance & Analytics Cookies: Used to understand how visitors interact with our Website (e.g., Google Analytics). These cookies collect anonymised data.
Functional Cookies: Remember your preferences and settings to improve your experience.
Marketing & Targeting Cookies: Used to deliver relevant advertising and track campaign effectiveness across third-party platforms.

6.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Website. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.

7. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your data in the following limited circumstances:

7.1 Service Providers and Processors

We engage trusted third-party vendors who process data on our behalf, including:

Stripe (payment processing)
Google Analytics / Google Ads (website analytics and advertising)
Email marketing and CRM platforms
Cloud hosting and data storage providers
Project management and communication tools

All service providers are contractually required to process your data only as instructed and to implement appropriate security measures.

7.2 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of our business, your personal information may be transferred as part of that transaction. We will notify you of any such change and ensure continued protection of your data.

7.3 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or where necessary to protect the rights, property, or safety of our Company, clients, or the public.

8. International Data Transfers

ETA Marketing Solutions Private Limited is incorporated in India. We serve clients in the United States and United Kingdom. As a result, your personal data may be transferred to and processed in countries other than your country of residence, including India, the United States, and the United Kingdom.

Where we transfer data from the EEA or UK to third countries, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the relevant authority or reliance on adequacy decisions. By using our Services, you consent to such transfers where lawful.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting obligations. Specifically:

Account and subscription data: Retained for the duration of the subscription plus 7 years post-termination for tax and legal compliance purposes.
Audit form and lead data: Retained for up to 2 years from submission date.
Payment records and invoices: Retained for a minimum of 7 years in accordance with applicable financial record-keeping requirements.
Marketing communication records: Retained until you unsubscribe or withdraw consent.
Website usage and analytics data: Typically retained for up to 26 months in aggregate or anonymised form.

Upon expiry of the applicable retention period, we will securely delete or anonymise your personal data.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

SSL/TLS encryption for all data transmitted to and from our Website
Secure hosting infrastructure with access controls and regular security updates
Restricted access to personal data on a need-to-know basis
Use of PCI-DSS compliant third-party payment processing
Regular review of our security practices and procedures

While we take all reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

11. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights in relation to your personal data:

Right of Access: To request a copy of the personal data we hold about you.
Right to Rectification: To request correction of inaccurate or incomplete data.
Right to Erasure ('Right to be Forgotten'): To request deletion of your personal data, subject to certain legal exceptions.
Right to Restriction of Processing: To request that we limit how we process your data in certain circumstances.
Right to Data Portability: To receive your data in a structured, machine-readable format.
Right to Object: To object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on consent, to withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at the details provided in Section 14. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

12. Children's Privacy

Our Website and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data without parental consent, please contact us immediately. We will take prompt steps to delete such information from our records.

13. Third-Party Links and Integrations

Our Website may contain links to third-party websites, tools, or resources. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies solely to information collected by us through our Website and Services.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ETA Marketing Solutions Private Limited
Website: etaseogeo.com
Email: etaseogeo@gmail.com
Operating Markets: United States & United Kingdom

We aim to respond to all privacy-related enquiries within 5 business days.

15. Changes to This Privacy Policy

We reserve the right to update or amend this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this document and, where appropriate, notify you by email or a prominent notice on our Website.

Your continued use of our Website or Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.

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