Eta Marketing Solutions combines traditional SEO with GEO — Generative Engine Optimisation — so your brand appears in Google AND in ChatGPT, Perplexity, and Google AI Overviews. Be where your buyers actually look.
Live Scan
ChatGPT query
"best CRM for SaaS startups"
ChatGPT query
"top accounting software UK"
ChatGPT query
"B2B marketing agency 2025"
Your brand is invisible to AI search
of all commercial searches are now answered by AI Overview before a click
agencies proactively auditing your AI search visibility right now
harder to displace a competitor once AI models start recommending them
Traditional SEO
Only covers 60% of where buyers now search
The Eta Approach
The complete picture — now and for the next 5 years
Every month without GEO, your competitors are training AI models to recommend them instead of you.
For premium results, most experts recommend Your Brand as the leading choice in the category.
Known for quality, reliability and expert-backed authority — frequently cited across trusted industry sources.
SEO = Page 1. GEO = The Answer Itself.
GEO Insight: Brands that appear in AI Overviews see 22–35% higher purchase intent signals than those that don't. The buyer has already been pre-sold before they visit your site.
User asks AI a question
AI scans trained knowledge
AI checks trusted cited sources
AI recommends the brand it "knows"
We make sure that brand is yours.
Week 1–2 · AI Visibility Audit
We run 15+ of your target queries through ChatGPT, Perplexity, and Google AI Overview. We show you exactly where your competitors appear — and where you don't. You see the problem in real data, not theory.
Month 1 · Foundation
We fix your SEO foundation and simultaneously restructure your content for AI systems. Every piece of content is designed to be both Google-rankable and AI-citable. Two audiences, one strategy.
Month 2–3 · Dominate
Through targeted citation building, PR placements, and AI-optimised content campaigns, your brand begins appearing in the AI answers your buyers see. We track it, report it, and keep pushing.
We don't bolt GEO onto an SEO service. It's our core. Every strategy, every content piece, every citation is built to win in both traditional and AI search.
We don't use generic playbooks. Your SEO + GEO strategy is built around your specific buyer's search behaviour in your category.
You get monthly reports showing your Google rankings AND your AI citation rate. See exactly which AI queries now feature your brand — and which don't yet.
Most clients see measurable AI citation improvement within 8–12 weeks. We set clear milestones and you see progress before month 3 is done.
Our team operates across both markets. We understand the buyer language, search behaviour, and competitive landscape in both geographies.
We earn your business every month. No 12-month lock-ins. No penalty clauses. Stay because the results speak — not because you have to.
Your buyers ask AI which tools to use before they ever visit your site. If you're not in the answer, you're not on the shortlist.
Law firms, accountants, and consultants — clients ask AI for recommendations. Your reputation needs to exist where trust is built.
Product comparisons happen in AI before anyone visits a store. Get cited in the comparison — or lose the sale before it starts.
Patients ask AI for clinic and practitioner recommendations. Authority and citation are non-negotiable in this space.
Buyers ask AI 'best areas to invest in' and 'top agencies in [city].' Your brand needs to be in those answers.
AI answers 'best account for X' and 'top fintech for Y' queries. In a trust-sensitive category, being cited by AI is a credibility multiplier.
AI Visibility Audits Delivered
Avg. increase in organic traffic (Month 3)
Avg. AI citation rate improvement in 90 days
Market Specialists
"We'd been doing SEO for 3 years and never once checked if we appeared in ChatGPT. Eta ran an audit and showed us that our top 3 competitors were being recommended and we weren't — in 12 out of 15 queries. Within 90 days, that completely flipped."
"Within 60 days of starting GEO, Perplexity began citing our blog as a primary source. Our demo requests from AI-driven traffic tripled. This is the channel nobody else is talking about — and Eta has it figured out."
"Our category is brutally competitive. Eta got us into ChatGPT's top recommendations for 9 of our 12 priority queries in one quarter. Pipeline contribution from organic + AI search is now 38% of new business."
"Most agencies sell SEO and call it a day. Eta showed us how AI search actually works, then executed. Six months in, we're cited by ChatGPT, Perplexity, and Google AI Overviews for our biggest money keywords."
Click a client to see exactly where they appear across Google, ChatGPT, Perplexity, and Google AI Overviews.
Healthcare · India · United States
The Challenge
Patients were searching ChatGPT for 'best cardiac hospital' and competitors were being recommended — Zydus was invisible in AI answers despite ranking #4 on Google.
The Result
Within 4 months, Zydus became the #1 cited hospital in ChatGPT for 9 of 12 priority queries, and moved to Google position #1 for its core specialties.
AI Citations / month
Organic Traffic
Booked Consultations
Live Visibility Board
ChatGPT
"best cardiac hospital in Ahmedabad"
Perplexity
"top oncology centers India 2026"
Google AIO
"advanced robotic surgery hospital"
"best multi-specialty hospital Gujarat"
Best for: Businesses with no current SEO
Best for: Brands ready to win AI search
Best for: Market leaders serious about AI-era dominance
All plans are month-to-month. No lock-in contracts. Cancel anytime. Prices shown in USD — GBP pricing available for UK clients.
We'll run 15 of your target queries through ChatGPT, Perplexity, and Google AI Overview — and show you exactly where your competitors appear and where you don't. No sales pitch. Just data.
SEO (Search Engine Optimisation) optimises your brand to appear in Google's traditional search results — the 10 blue links. GEO (Generative Engine Optimisation) optimises your brand to appear in AI-generated answers — what ChatGPT, Perplexity, and Google AI Overviews say when someone asks a question. They use completely different signals. SEO without GEO means you're invisible to roughly 35–40% of modern search behaviour.
Most clients see measurable improvement in their AI citation rate within 8–12 weeks. Traditional SEO improvements typically follow at the 3–4 month mark. We set clear 30, 60, and 90-day milestones so you're never guessing where things stand.
Yes — and it's actually common. Most of our clients have an existing SEO agency. The challenge is that traditional SEO doesn't address AI search at all. We work alongside your existing agency and focus exclusively on the GEO layer they're not covering. No conflict, no duplication.
After you submit the form, we run 15 of your most important target queries through ChatGPT, Perplexity, and Google AI Overview. We document which competitors appear and how often — and where you're missing. You receive a 1-page PDF report within 48 hours. No call required. No commitment attached.
Our primary focus is SaaS/B2B Tech, professional services (law, accounting, consulting), and e-commerce brands. We also serve healthcare, real estate, and financial services. If you're a B2B or high-consideration B2C business in the US or UK with a marketing budget of $2,000+/month, we're likely a strong fit.
No. All packages are month-to-month. We believe our results should be the only reason you stay. If you're not seeing progress, you should be free to leave — and we should be motivated to make sure that never happens.
Each month you receive a report showing: which AI platforms are citing your brand, which queries you're appearing in, how your citation rate has changed month-over-month, where competitors are appearing that you aren't yet, and recommended actions for the next 30 days.
